Privacy Policy

This Privacy Policy sets out how we, 411 pty ltd, collect, store and use information about you when you use or interact with our website, (our website) and where we otherwise obtain or collect information about you. This Privacy Policy is effective from 1st May 2021..

Customer commitment to data protection and privacy.

Protecting personal data and your privacy is of high importance to 411 pty ltd. 


411 pty ltd. manifests its commitment to privacy and data protection by embracing the following principles.

We use personal data lawfully, fairly and in a transparent manner.

We collect no more personal data than necessary, and only for a legitimate purpose. 

We retain no more data than necessary or for a longer period than needed.

We protect personal data with appropriate security measures.

About this Privacy Notice

This Privacy Notice intends to establish a clear, concise and transparent communication on the collection, use, processing, storing etc. of personal data relating to customers of 411 pty ltd.

Within the meaning of this Privacy Notice “customer of 411 pty ltd. ” means a former, current and potential customer or user of a product or service offered by a 411 pty ltd.  affiliate and brand, a visitor to one of our official websites or stores, a member of a loyalty program or community.

Who is responsible for processing of your personal data?

411 pty ltd.  is primarily responsible for the processing of personal data within the scope of this Privacy Notice. Under certain circumstances the responsibility for data protection and your privacy is shared with one or several other legal entities, either being an 411 pty ltd. affiliate or a third party.

Under each specific section of this Privacy Notice you will be informed about who is responsible for processing your personal data, the allocation of responsibilities and the modalities for the execution of rights. 

Companies register: 411 pty ltd. 

ACN: 639995323

Who has access to your data?

Your personal data is available and accessible only by those who need the data to accomplish the intended processing purpose. To the extent necessary, your personal data may be shared between the companies and 411 pty ltd.  with suppliers, sub-contractors and independent third-parties (acting as processors and sub-processors) carrying out certain tasks on 411 pty ltd. 

What is the legal ground for processing?

411 pty ltd. is not allowed to collect, process, use, store etc. personal data without a valid legal ground. Lawfulness may be derived from your consent, by contract, statutory obligations or from our legitimate interest as a business. For each specific purpose of processing of personal data, we will inform you about which legal ground that will apply, what rights you are entitled to exercise, whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

Right to access:

You have the right to request information about the personal data we hold on you at any time. Please contact Customer Service and we will provide you with your personal data via e-mail.

Right to portability:

Whenever 411 pty ltd. processes your personal data, by automated means based on your consent or based on an agreement, you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if the information is incorrect, including the right to have incomplete personal data completed. 

If you have an account, you can edit your personal data under your account pages.

Right to erasure:

You have the right to erase any personal data processed by 411 pty ltd. at any time except for the following situations:

*you have an ongoing matter with Customer Service

*you have an open order which has not yet been shipped or partially shipped

*you have an unsettled debt with 411 pty ltd. regardless of the payment method

*if you are suspected or have misused our services within the last four years

*if you have made any purchase, we will keep your personal data in connection to your transaction for book-keeping purposes

Your right to object to processing based on legitimate interest:

You have the right to object to processing of your personal data that is based on 411 pty ltd.  legitimate interest. 411 pty ltd.  will not continue to process the personal data unless we can demonstrate legitimate grounds for the process which overrides your interest and rights or due to legal claims.

Right to restriction:

You have the right to request that 411 pty ltd.  restricts the process of your personal data under the following circumstances:

* if you object to a processing based 411 pty ltd’s  legitimate interest, 411 pty ltd. shall restrict all processing of such data pending the verification of the legitimate interest.

* if you have claim that your personal data is incorrect, 411 pty ltd. must restrict all processing of such data pending the verification of the accuracy of the personal data.

* if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead

* if 411 pty ltd. no longer needs the personal data but it is required by you to defend legal claims.

How do you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel to handle your requests in relation to your rights stated above. You can always reach them at

Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer by emailing customer service at and write DPO as subject matter.

Right to complain with a supervisory authority: 

If you have complaints about the way 411 pty ltd.  processes and protects your personal data and privacy you have the right, at any time, to make a complaint to the Data Protection Authority the competent supervisory authority in your country of residence: the Information Commissioner's Office.

Updates to our Privacy Notice:

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.